Chronic – Against All Odds
Branding + Campaign
Campaign for Californian rapper Chronic’s new project Against All Odds. The unique thing is he’s UK based so we’re selling a popular sound to another crowd.
The artwork is meant to be clean and refreshing whilst some grittiness remains.
Campaign is geared towards the UK urban and pop market, utilising social networks, a static webpage, and posters/flyers.
The artist is the sole focus here, and he literally is Against All Odds.